The logo work for Pay It Forward Fort Smith was created in December 2019 . It started off as hand drawn sketches that were emailed to the client to choose a direction. The client wanted a simple and elegant logo that would show their compassion through and be an icon within community.  A simple sketch then went further as we took the rough hand sketches and explored several options to see what could work for what they had in mind. There was a clear winner in the clients eyes and we went on to make the necessary changes that were needed. A rough draft of the final product was shown and the client was more than happy with that asking that it not need final touchups. Although the customer was happy with the rough draft I continued as my work was not done until the project was completed and all necessary touchups to make the image clean and well put together. After completion the logo was recolored in several different ways for the customer to use however needed. 

Pay It Forward Fort Smith is a Fort Smith, Arkansas based non-profit organization to which helps families within the area with groceries as well as what household or clothing items they are able to. With a Facebook page that allows them to reach the people and a group that allows people to help each other. The idea behind Pay It Forward is that when one helps you, you help one in return when you can. The Facebook group allows for members to ask for help but also help others when they can.